The Car Guru

By: Cody Eichorn - The Car Guru Ok, so let’s face it. The car business has changed a lot over the last decade. With online pricing tools, review sites, and digital shopping, consumers come into the dealership more informed than ever before, a lot of the time, more than the salesperson. That’s a good thing though because transparency helps everyone have a better experience. There are still a few things about a car deal that most people don’t realize. From the perspective of so

In the car business, there is a traditional or “typical” path to becoming a General Manager. It’s usually somewhere along the lines of you begin as a salesperson, then do F&I, Desk Manager, and GSM. Then maybe, if the numbers and politics work in your favor, you get the store. Disclaimer: That is not this story. This is the story of a leader who came up through service, not the showroom, not the tower, but through the actual service drive. And that matters more than most peop